What is a Reseller?

If you're looking to start a business with minimal investment, reselling is a flexible and profitable option. It allows you to sell products without manufacturing them, focusing instead on marketing and customer service.

What Does a Reseller Do?

A reseller purchases products or digital goods at a lower price and sells them for a profit. Unlike traditional businesses that require large inventories, resellers often use print-on-demand or dropshipping models to minimize risks.

Why Consider Reselling?

• Low Startup Cost – Many reselling businesses require little upfront capital. Some platforms allow you to start for as low as PHP 199.
• No Inventory Hassles – Print-on-demand and dropshipping mean you don’t need to stock products. Items are created only after a customer places an order.
• Diverse Product Range – Sell trending designs in categories like anime, gaming, vintage, and motivational quotes.
• Flexible Work Setup – Work from home, set your hours, and scale at your own pace.

How to Start as a Reseller

Step 1: Choose Your Business Model

• Print-on-Demand (POD): Sell t-shirts, mugs, and stickers without keeping inventory. Designs are printed when orders are placed.
• Dropshipping: Partner with suppliers who handle inventory and shipping. Your role is to market and sell the products.
• Wholesale Reselling: Buy in bulk at discounted rates and sell at a markup. Requires storage space but offers higher profit margins.

Step 2: Find a Profitable Niche

• Identify a market with high demand but manageable competition.
• Research trends using Google Trends, TikTok, and online marketplaces like Shopee and Lazada.
• Some profitable niches include anime merchandise, pet accessories, fitness gear, and minimalist home decor.

Step 3: Set Up Your Selling Platforms

• Social Media: Facebook, Instagram, and TikTok are excellent for direct engagement.
• Marketplaces: Shopee, Lazada, and Etsy offer built-in customer traffic.
• Personal Website: Gives you full control over branding and customer experience.

Step 4: Market Your Products Effectively

• Use high-quality images and mockups to showcase products.
• Write engaging captions with relevant hashtags (e.g., #customtees #designforyou #mugprints).
• Run targeted ads on Facebook and Instagram to reach potential customers.
• Offer bundle deals and time-limited discounts to boost sales.

Step 5: Handle Orders and Deliveries

• Partner with reliable local printing services or dropshipping suppliers.
• Use trusted couriers like J&T, LBC, or Grab Express for deliveries.
• Provide excellent customer service to encourage repeat business.

Common Challenges and How to Overcome Them

1. Low Sales

• Increase engagement by posting regularly and interacting with followers.
• Offer exclusive discounts to loyal customers.
• Join Facebook groups related to your niche and share your products.

2. High Competition

• Differentiate your brand with unique designs or superior customer service.
• Leverage user-generated content by encouraging buyers to post reviews.
• Build a community through interactive posts and giveaways.

3. Lack of Online Selling Knowledge

• Watch YouTube tutorials or enroll in online business courses.
• Join mentorship programs or Facebook groups for entrepreneurs.
• Experiment with small ad budgets to understand what works best.

Reseller Success Tips

• Stay updated with trending designs and consumer interests.
• Offer customizations for a personal touch.
• Optimize product listings with clear descriptions and professional images.
• Encourage satisfied customers to leave reviews and testimonials.
• Keep improving based on customer feedback.

Ready to Start?

Reselling is an excellent way to earn extra income with minimal risk. Whether you’re looking for a side hustle or a full-time business, the key is to start small, stay consistent, and adapt to market trends.

Got questions? Click link and get your PHP 199 Business Starter Pack today!